Pakistan International Airlines (PIA) has appointed renowned aviation executive Tewolde Gebremariam as its new Chief Executive Officer, marking a major milestone in the airline’s transformation strategy. The former Ethiopian Airlines CEO is expected to lead PIA through a new era of modernization, operational efficiency, and international expansion.
Tewolde Gebremariam is widely respected in the global aviation industry for successfully transforming Ethiopian Airlines into Africa’s largest and one of the world’s most profitable carriers. During his tenure, the airline significantly expanded its global network, introduced modern aircraft, improved passenger services, and strengthened its financial performance.
His appointment comes shortly after PIA’s privatization, with management control transferred to a consortium led by the Arif Habib Group. The new ownership has pledged to invest heavily in the airline by expanding its fleet, upgrading technology, improving customer service, and increasing international connectivity.
The new CEO is expected to implement strategic reforms aimed at restoring PIA’s reputation and making it competitive in both regional and international markets. Key priorities include improving operational efficiency, enhancing on-time performance, strengthening safety standards, and delivering a better travel experience for passengers.
PIA to Launch Direct Manchester–Lahore Flights from July 1
PIA has faced years of financial losses, operational challenges, and declining market share. Aviation experts believe that Tewolde’s proven leadership and international experience could help the national airline overcome these challenges and achieve sustainable growth.
The airline also plans to expand its route network, modernize its operations, and rebuild public confidence through better service quality and improved reliability. These initiatives are expected to position PIA for long-term success in an increasingly competitive aviation industry.
The appointment of Tewolde Gebremariam signals a fresh beginning for Pakistan International Airlines. With experienced leadership, new investment, and a clear vision for growth, PIA aims to strengthen its global presence, improve profitability, and once again become a trusted airline for passengers in Pakistan and around the world.
