Canva has proposed fully funding and organizing a nationwide branding competition to help Pakistan International Airlines (PIA) develop a fresh visual identity following its privatization. The initiative would invite Pakistani designers and creative professionals to submit ideas for a new airline logo, branding elements, and comprehensive brand guidelines.
According to the proposal, Canva will cover all organizational costs, giving local talent a unique opportunity to shape the future image of Pakistan’s national airline. The initiative aims to rebuild public confidence in PIA while showcasing Pakistan’s growing creative industry on a global stage.
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If approved, the competition could mark the beginning of a new era for PIA, combining innovation, modern design, and national talent to create a brand identity that reflects the airline’s future ambitions.
